Well, as part of an interesting experiment on whether offering free online books for a month increases sales, Neil Gaiman has posted his novel American Gods online for readers to flick through. Of course, he's probably correct in assuming most people won't read it all online, unless their brains are wired to the net, so it should pay off.

Here it is:

http://browseinside.harpercollins.com/index.aspx?isbn13=9780060558123